HistoryThe history of Peacock thermoses

History The history of Peacock thermoses

Since our founding in Osaka in 1950, we have been a part of people's lives through the manufacture of thermoses. Meeting the changing needs of the times, we continue to create innovative products such as stainless steel bottles and electric cookers. From our founding to the present day, we continue to take on new challenges every day in order to bring excitement and smiles to the dining table.

1950 ( Showa 25)

Peacock Vacuum Bottle Co., Ltd. established

Founded in 1950 (Showa 25) in Fukushima-ku, Osaka City, Osaka Prefecture under the name "Peacock Vacuum Bottle Industry Co., Ltd."
When the company was first founded, it began manufacturing thermoses for export to Southeast Asia and other regions.

The head office building at the time of the company's founding
Inside the head office factory
Logo / 1950
Early thermos storage containers

1954 ( Showa 29)

Domestic sales begin under the trademark "Kujaku Brand Thermos"
Received recommendation for selection as an Osaka Prefecture industrial product by the Governor of Osaka Prefecture
Tokyo sales office opened

1955 ( Showa 30)

Launch of the long-selling product "Grand Pot," which continued to be produced until the 1980s

Company trip to Shirahama / Autumn 1955
Peacock brand thermos
The big hit Grand Pot

1957 ( Showa 32)

Established Bangkok Peacock, a joint venture in Thailand, and began manufacturing thermoses for Asia and the Middle East.

1958 ( Showa 33)

Masafumi Yamanaka appointed President and CEO

Masafumi Yamanaka, the previous owner whose hobby was photography
0.36L baby bottle / 1956
Water bottle / 1950s

1960 ( Showa 35)

Head office and factory / circa 1963
Logo / 1960-1964

1964 ( Showa 39)

Certified as an export contributing company by the Minister of International Trade and Industry

1966 ( Showa 41)

Received an award from the Minister of International Trade and Industry as an excellent export product manufacturing factory.

1967 ( Showa 42)

Certified as an export contributing company by the Minister of International Trade and Industry
Nagoya Sales Office and Fukuoka Sales Office opened

Press machine
Logo / 1965-1973

1968 ( Showa 43)

The world's first successful development of a rotating pot

1969 ( Showa 44)

Served as the main sponsor at the start of the "Quiz Time Shock" program

The world's first rotating pot
Portable Cooler / circa 1965

1970 ( Showa 45)

1972 ( Showa 47)

Osaka sales office opened

1974 ( Showa 49)

Masafumi Yamanaka is awarded the Blue Ribbon Medal.
Lever-type air pot AR type released

1975 (Showa 50)

New head office building completed
Push-type air pot PA model released

Lever-type air pot AR type
Push-type air pot PA type
Logo / 1974-1977

1978 ( Showa 53)

Cool Box IC type released

1979 ( Showa 54)

Masafumi Yamanaka is awarded the Order of the Rising Sun, Gold and Silver Rays, Fifth Class.

Logo / 1978-1979
Cool Box IC Type

1980 ( Showa 55)

1981 ( Showa 56)

Peacock Vacuum Bottle Industry Co., Ltd.'s trading department became independent.
Peacock Co., Ltd. is established and export operations are transferred to it.
Established sales company Peacock Sales Co., Ltd.

1983 (Showa 58)

Launch of the AXS stainless steel bottle, the first to use stainless steel as the material
The birth of the "SPORTIF" series, which continues to this day

Logo / 1980-present
Stainless steel bottle AXS type

1984 (Showa 59)

Peacock Sales Co., Ltd. is dissolved and absorbed into Peacock Vacuum Bottle Co., Ltd.

1985 ( Showa 60)

Shigehiro Yamanaka appointed President and CEO

1986 ( Showa 61)

Launch of the AXC type stainless steel bottle, the industry's first colored stainless steel bottle
Switching from glass thermos to stainless steel, the new lunch jar AXL-17 is released

Stainless steel lunch jar AXL type
Colored stainless steel bottle AXC type

1987 ( Showa 62)

The first electric kettle, the WAP-2200 model, is released.

1989 (Heisei 1)

IO TU Mini Hot Plate TU-70 Type Good Design Award Winner

First electric kettle, WAP type
IO TU Mini Hot Plate TU-70

1990 Heisei 2

1991 (Heisei 3)

Electric rice cooker JTA-54 model wins Good Design Award

Electric rice cooker JTA-54 type

1996 (Heisei 8)

Stainless Steel Keeper IDS-120S/150S type won the Good Design Award
The first WMA model electric hot water heater, which can easily pour hot water with the push of a button, is released.

Electric hot water pot WMA type
Stainless Steel Keeper IDS Type

2000 Heisei 12

2001 (Heisei 13)

Transferring stainless steel bottle production base to China
Stainless steel air pot MHS type released

2002 (Heisei 14)

Suminoe Factory opened in Suminoe Ward, Osaka City
Started temperature inspections of products manufactured in China

2003 (Heisei 15)

The first stainless steel bottle designed specifically for keeping drinks cold, model ADA/ADB, is released.
Stainless steel bottle (straight drink type) ADA type Good Design Award winner

Straight drink ADA type

2005Heisei 17

Release of ADT-type straight drink bottle for cold storage

2007 (Heisei 19)

Shigehiro Yamanaka appointed Chairman and Representative Director
Yoshihiro Yamanaka appointed President and CEO
The initial model AMB stainless steel bottle (mug type) was released.

2009Heisei 21

Glazed Mug AMC Stainless Steel Bottle Wins Good Design Award
Sales to the Chinese market begin

Mag type AMB type
Grace Mug AMC Type

2010Heisei 22

First electric kettle, WAK type, released

2011Heisei 23

Due to the reconstruction of the head office, the domestic production base, the Domestic Manufacturing Department and the Quality Assurance Department, were relocated to the Suminoe Factory in Suminoe Ward, Osaka City.

2012 (Heisei 24)

Established Nikko Insulated Bottle Co., Ltd. in Shanghai to strengthen sales in the China area.

2013 (Heisei 25)

New head office building completed
Launch of AMJ type stainless steel sports mug, a sports-specific bottle

Current head office building

2015Heisei 27

Chika Yamanaka appointed as President and Representative Director
Stainless Steel Bottle Lip Mug AAT-L Type Winner of the Good Design Award

Lip mug AAT-L type

2020 Reiwa 2

The new company philosophy is to "provide excitement through food!"

Smoke-reducing electric yakiniku grill (WY-D120)
Home Party Grill (WRV-13)
Mr. Steak House
(WDV-10S)

2021 Reiwa 3

Developed ABA type ice packs to combat heatstroke

Ice pack (ABA-51)

2022 Reiwa 4

"Home Izakaya Series" wins Good Design Award

Home Izakaya Series

2023 Reiwa 5

Stainless steel mug ANA-28 type won the Good Design Award

Stainless steel mug (ANA-28)

We have been serving your dining table for over 70 years, and we will continue to take on new challenges to bring you "excitement" through "food." Through manufacturing that meets the needs of the times, we will continue to move forward into the future as a partner that enriches the daily lives of our customers.