HistoryThe history of Peacock thermoses
Since our founding in Osaka in 1950, we have been a part of people's lives through the manufacture of thermoses. Meeting the changing needs of the times, we continue to create innovative products such as stainless steel bottles and electric cookers. From our founding to the present day, we continue to take on new challenges every day in order to bring excitement and smiles to the dining table.
1950Showa 25
Peacock Vacuum Bottle Co., Ltd. established
Founded in 1950 (Showa 25) in Fukushima-ku, Osaka City, Osaka Prefecture under the name "Peacock Vacuum Bottle Industry Co., Ltd."
When the company was first founded, it began manufacturing thermoses for export to Southeast Asia and other regions.
The head office building at the time of the company's founding
Inside the head office factory
Logo / 1950
Early thermos storage containers1954 Showa 29
Domestic sales begin under the trademark "Kujaku Brand Thermos"
Received recommendation for selection as an Osaka Prefecture industrial product by the Governor of Osaka Prefecture
Tokyo sales office opened
1955 Showa 30
Launch of the long-selling product "Grand Pot," which continued to be produced until the 1980s
Company trip to Shirahama / Autumn 1955
Peacock brand thermos
The big hit Grand Pot1957 Showa 32
Established Bangkok Peacock, a joint venture in Thailand, and began manufacturing thermoses for Asia and the Middle East.
1958 Showa 33
Masafumi Yamanaka appointed President and CEO
Masafumi Yamanaka, the previous owner whose hobby was photography
0.36L baby bottle / 1956
Water bottle / 1950s1960 Showa 35
Head office and factory / circa 1963
Logo / 1960-19641964 Showa 39
Certified as an export contributing company by the Minister of International Trade and Industry
1966 Showa 41
Received an award from the Minister of International Trade and Industry as an excellent export product manufacturing factory.
1967 Showa 42
Certified as an export contributing company by the Minister of International Trade and Industry
Nagoya Sales Office and Fukuoka Sales Office opened
Press machine
Logo / 1965-19731968 Showa 43
The world's first successful development of a rotating pot
1969 Showa 44
Served as the main sponsor at the start of the "Quiz Time Shock" program
The world's first rotating pot
Portable Cooler / circa 19651970 Showa 45
1972 Showa 47
Osaka sales office opened
1974 Showa 49
Masafumi Yamanaka is awarded the Blue Ribbon Medal.
Lever-type air pot AR type released
1975 Showa 50
New head office building completed
Push-type air pot PA model released
Lever-type air pot AR type
Push-type air pot PA type
Logo / 1974-19771978 Showa 53
Cool Box IC type released
1979 Showa 54
Masafumi Yamanaka is awarded the Order of the Rising Sun, Gold and Silver Rays, Fifth Class.
Logo / 1978-1979
Cool Box IC Type1980 Showa 55
1981 Showa 56
Peacock Vacuum Bottle Industry Co., Ltd.'s trading department became independent.
Peacock Co., Ltd. is established and export operations are transferred to it.
Established sales company Peacock Sales Co., Ltd.
1983 Showa 58
Launch of the AXS stainless steel bottle, the first to use stainless steel as the material
The birth of the "SPORTIF" series, which continues to this day
Logo / 1980-present
Stainless steel bottle AXS type1984 Showa 59
Peacock Sales Co., Ltd. is dissolved and absorbed into Peacock Vacuum Bottle Co., Ltd.
1985 Showa 60
Shigehiro Yamanaka appointed President and CEO
1986 Showa 61
Launch of the AXC type stainless steel bottle, the industry's first colored stainless steel bottle
Switching from glass thermos to stainless steel, the new lunch jar AXL-17 is released
Stainless steel lunch jar AXL type
Colored stainless steel bottle AXC type1987 Showa 62
The first electric kettle, the WAP-2200 model, is released.
1989 Heisei 1
IO TU Mini Hot Plate TU-70 Type Good Design Award Winner
First electric kettle, WAP type
IO TU Mini Hot Plate TU-701990 Heisei 2
1991 Heisei 3
Electric rice cooker JTA-54 model wins Good Design Award
Electric rice cooker JTA-54 type1996 Heisei 8
Stainless Steel Keeper IDS-120S/150S type won the Good Design Award
The first WMA model electric hot water heater, which can easily pour hot water with the push of a button, is released.
Electric hot water pot WMA type
Stainless Steel Keeper IDS Type2000 Heisei 12
2001 Heisei 13
Transferring stainless steel bottle production base to China
Stainless steel air pot MHS type released
2002 Heisei 14
Suminoe Factory opened in Suminoe Ward, Osaka City
Started temperature inspections of products manufactured in China
2003 Heisei 15
The first stainless steel bottle designed specifically for keeping drinks cold, model ADA/ADB, is released.
Stainless steel bottle (straight drink type) ADA type Good Design Award winner
Straight drink ADA type2005 Heisei 17
Release of ADT-type straight drink bottle for cold storage
2007 Heisei 19
Shigehiro Yamanaka appointed Chairman and Representative Director
Yoshihiro Yamanaka appointed President and CEO
The initial model AMB stainless steel bottle (mug type) was released.
2009 Heisei 21
Glazed Mug AMC Stainless Steel Bottle Wins Good Design Award
Sales to the Chinese market begin
Mag type AMB type
Grace Mug AMC Type2010 Heisei 22
First electric kettle, WAK type, released
2011 Heisei 23
Due to the reconstruction of the head office, the domestic production base, the Domestic Manufacturing Department and the Quality Assurance Department, were relocated to the Suminoe Factory in Suminoe Ward, Osaka City.
2012 Heisei 24
Established Nikko Insulated Bottle Co., Ltd. in Shanghai to strengthen sales in the China area.
2013 Heisei 25
New head office building completed
Launch of AMJ type stainless steel sports mug, a sports-specific bottle
Current head office building2015 Heisei 27
Chika Yamanaka appointed as President and Representative Director
Stainless Steel Bottle Lip Mug AAT-L Type Winner of the Good Design Award
Lip mug AAT-L type2020 Reiwa 2
The new company philosophy is to "provide excitement through food!"
Smoke-reducing electric yakiniku grill (WY-D120)
Home Party Grill (WRV-13)
Mr. Steak House(WDV-10S)
2021 Reiwa 3
Developed ABA type ice packs to combat heatstroke
Ice pack (ABA-51)2022 Reiwa 4
"Home Izakaya Series" wins Good Design Award
Home Izakaya Series2023 Reiwa 5
Stainless steel mug ANA-28 type won the Good Design Award
Stainless steel mug (ANA-28)We have been serving your dining table for over 70 years, and we will continue to take on new challenges to bring you "excitement" through "food." Through manufacturing that meets the needs of the times, we will continue to move forward into the future as a partner that enriches the daily lives of our customers.
